Ford strikes platinum with 2016 Explorer SUV | Harold Zeigler Newsletter Lowell MI
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Date posted: December 1, 2015

Ford strikes platinum with 2016 Explorer SUV

The best-selling album of all time, Michael Jackson’s “Thriller,” has been certified platinum 29 times. The platinum credit card by American Express has no spending limits and qualifiers can get more cash simply by asking.

In popular culture, platinum is better than gold, more exclusive, more luxurious, rarer.

For Ford, platinum means all the luxury amenities without the show-off stigma that comes with luxury.

America’s best-selling midsize SUV is a family hauler first, a workhorse second. While it’s true that after a typical suburban Saturday most kids could use a fire hose, too, the family unit can look alternatively polished at the religious service or family function stepping out of the posh Platinum Explorer.

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Source: chicagotribune.com


   
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