Ford Mustang Is Refined and Sophisticated | Harold Zeigler Newsletter Lowell MI
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Date posted: October 2, 2015

Ford Mustang Is Refined and Sophisticated

Ford Mustang has a rich and bold history, starting out as the car that would appeal to anyone, regardless of their stage in life or background. The idea of the sleek and modern pony car has been around since 1961, when it was first envisioned by Lee Iacocca, who was the Ford Division vice president and general manager at the time. He dreamed of a car that would seat four people, have bucket seats, a floor-mounted shifter, and be priced at less than $2500. Therefore, a 1962 Mustang Prototype helped to fuel the vision of Iacocca, and in 18 months, after the car was approved for production, the first Mustang rolled off the assembly line in March of 1964.

In an effort to draw as much attention to the release day as possible, Ford ran commercials simultaneously on all three of the major networks, which included ABC, CBS, and NBC, to prepare for its release date on April 16, 1964. On the next day, people flocked to ford dealerships in a frenzy to be among the first to own the new sports car. By the end of that historical day, over 22,000 Mustangs were sold. Resulting from being promoted as “the car to be designed by you,” the Ford Mustang was offered with several custom options which made a big impression. By the end of the first year, Ford had sold 263,434 models. Fast-forward 52 years later and today the all new 2016 Ford Mustang is as refined as it is sophisticated.

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Source: guardianlv.com


   
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