2015 Ford F-150 Can’t Be a Light Weight – The Lohdown | Harold Zeigler Newsletter Lowell MI
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Date posted: February 27, 2014

2015 Ford F-150 Can’t Be a Light Weight – The Lohdown

Ford’s F-Series numbers are staggering: 37 years as America’s best-selling truck, 32 years as the country’s best-selling vehicle, and 33 million F-Series trucks sold since its introduction in 1948. So, too, was the long-anticipated announcement at the 2014 Detroit auto show that Ford will be swapping steel for aluminum in the body and bed (but not frame) of its best-seller. This switch is said to account for a weight savings of between 500 to 700 pounds per truck. Ford sold 763,402 F-Series trucks in 2013, or, as its reps were fond of telling anyone at Cobo Hall who would listen, one truck every 41 seconds. Assuming Ford sells another 750,000 Fs, two-thirds of which are the new, lighter, aluminum F-150, and you’re talking about some 500,000 tons of steel taken out of the auto industry every year from 2015 until Ford switches to another material. That may sound like a lot, but the steel industry measures output in hundreds of millions of tons, so the loss of a couple hundred thousand per year is merely a molten drop in the bucket.

Or is it? What if, as many predict, Ford’s stride toward aluminum results in a sea change for the rest of the industry? Aluminum-bodied cars are certainly not new: Honda paved the way with the NSX, the first production car with an all-aluminum body, chassis, suspension, and engine. Audi made the alloy the basis of its A8 line flagships from the outset. But those are low-volume sports and luxury cars; no other vehicle in America has a bigger boot print or bluer collar than the F-150. Switching from steel rivets to aluminum welds in this best-seller is a very big deal.

Read more about the 2015 Ford F-150 in the First Look HERE. The day after the F-150 reveal, a curiously titled press release went out over the wire: “Consumers View Advanced High-Strength Steel as the Answer to Safety, Performance and Fuel Efficiency According to New Market Research Report.” The report, commissioned by the Steel Market Development Institute, a business unit of the American Iron and Steel Institute, queried more than 3000 U.S. truck and SUV owners and “revealed at a 95 percent statistical confidence level that the manufacturing of vehicles using AHSS [advanced high-strength steel] grades increases overall automaker brand equity to the consumer. Contributing factors included steel’s reputation for safety, performance, and fuel efficiency.”

Source: [Motor Trend]

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